The Role of Leadership in Brand Operations

Leadership in brand operations involves more than executing campaigns or ensuring logistical success. It requires creating a consistent, cohesive experience for customers across all touchpoints, ensuring that the brand stays true to its mission. Patricio’s career has demonstrated this leadership, from managing creative projects at Angi to leading production teams across continents at Novartis.

In his current role as Brand Operations Manager at Angi, Patricio develops brand strategies that enhance market presence while ensuring consistency across channels. His expertise in cross-functional leadership allows him to collaborate effectively with teams from marketing, sales, and product development to drive cohesive brand messaging and strategy.

Patricio Luna’s Journey: From Strategic Vision to Execution

Patricio’s journey is defined by his ability to combine strategic oversight with operational execution. Over his tenure at Angi, he has led large-scale brand initiatives, ensuring smooth operations and effective budget allocation to enhance brand consistency. He also has experience working across industries, having managed international teams at Novartis, where he oversaw projects across the United States, India, Dublin, and Mexico.

Patricio’s work at Ojiva Consultores saw him creating digital and land marketing strategies for political and private stakeholders. Here, he demonstrated agility and strategic thinking, delivering fast-turnaround creative campaigns that earned prestigious awards, including Best Government Campaign and Best Management of Social Networks.

Core Values and Vision: Leading with Purpose

Patricio’s leadership is grounded in a set of core values that drive both his personal brand and his professional approach. His commitment to transparency, collaboration, and innovation ensures that the brands he manages remain relevant and connected to their audiences. Whether working in pharmaceuticals at Novartis or leading brand operations at Angi, Patricio prioritizes consistency in both internal operations and customer-facing messaging.

At Angi, he continues to refine his approach, leading brand projects and leveraging his problem-solving skills to enhance operational efficiency and brand performance.

Leading with Purpose: Patricio Luna’s Brand Impact

Throughout his career, Patricio has delivered impactful results across multiple industries. From managing global marketing campaigns to ensuring smooth brand operations, his work consistently reflects a deep understanding of how to integrate strategy with execution. Whether negotiating with vendors, managing relationships, or leading cross-functional teams, his leadership has been pivotal in driving growth.

At Novartis, Patricio managed production operations and improved project execution across diverse regions, ensuring stakeholder satisfaction and alignment with brand goals. His time at Ojiva Consultores saw him managing critical creative projects for government entities and political figures, further enhancing his ability to deliver complex projects under tight deadlines.

The Future of Brand Operations: Innovation and Adaptability

Patricio is committed to embracing the future of brand operations, particularly through automation, data analytics, and sustainability. He believes that the future of branding lies in combining cutting-edge technology with human connection, ensuring that brands remain both innovative and authentic.

In his roles across Angi, Novartis, and Ojiva Consultores, he consistently led projects that pushed the boundaries of traditional brand management, adapting to new challenges while maintaining operational excellence.

Conclusion

For Patricio Luna, personal branding and leadership in brand operations go hand in hand. His diverse experience at companies like Angi, Novartis, and Ojiva Consultores has equipped him with the tools to lead with purpose, ensuring that the brands he manages remain authentic while adapting to the evolving market. His ability to drive both creative and operational success makes him a standout leader in the world of brand operations, and as the industry continues to evolve, Patricio will be at the forefront of shaping the future of branding.